Phulari turns 3!

Phulari turns 3!

Remember the last you bumped into someone wearing the same outfit? Remember how you would want to so badly attend a handloom exhibition to treat yourself with an exclusive handcrafted product, well but you missed it? Or the time you saw a celebrity wearing that handmade kurta and were crushing on it, but wouldn’t dream of getting something similar in a modest budget.

May of us have the desire to stand out, wear something unique and feel loved and confident when you do so. Not that we don't like any high street brands, and definitely not that reasonably priced catalogue clothing isn’t good. But we do believe that handcrafted clothing makes one feel special, and the fact that we’re helping people earn a livelihood and keeping traditional arts alive has a completely different sense of accomplishment. Isn’t it?

Three years ago, on the 26th of January 2018, Phulari was born. A dream that was brought to life to help people with their shopping dilemma. Yes, you read it correctly. But how? Phulari is an online platform consisting of various products carefully picked from across India, handcrafted by rural artisans or small businesses. The idea was to give shoppers a personalised touch, thereby making their experience blissful and also preserving India's rich heritage of various communities. 

As every other start-up, when we started we faced many challenges, onboarding suppliers and training them, establishing the product line and trying to cater to customer requirements, everything was a learning curve. What many don't know is that initially offered only Dupattas and Stoles, but eventually with a lot of support and customer requests, we diversified and now have multiple products and take special customization requests. Serving each one of you has been a pleasure and a learning experience. Every appreciation we received, just made us stronger and helped us move ahead.

 When the pandemic hit, the entire world went on a standstill, and we face the repercussions till date. The handicrafts sector is extremely disorganised, and the amount of time spent on creating hand-made products is the primary factor for it and stems from the people (karigars) who do the work and their availability. Karigars either leave or switch jobs due to the inconsistent income,and during the pandemic many had to resort to other jobs to make a living. Hence, balancing the demand and supply has been overzealous. Phulari helps them focus on what they do the best, i.e. creating the amter products, while we take care of bringing them to the customers and catering to their needs. We hope someday, we can make this process seamless.

Today, we at Phulari are proud to see the growth and love received by numerous people who believe in our vision. In 3 years, we have come a long way and are proud of ourselves. Today, while browsing through the website, you can find exquisite salwar suit fabrics, kurti fabric, bottom wear, half-saree, and juttis. Thanks to our customers, partners, colleagues, family and friends for constantly supporting us. We celebrated the completion of three years in business in an exciting way, yet again to delight you all. During this journey, we have built wonderful relationships, met amazing people and are looking forward to strengthening and increasing them. 

Bandhani salwar suit fabric

To celebrate this joyous event, we had come up with an exciting activity and irresistible offers. Here’s what happened:

  1. Phulari’s Giveaway: it was the first giveaway for 2021. An excellent opportunity for 10 lucky people to win intricately handcrafted merchandise. All they had to do was, repost the giveaway post, follow us, comment the #isupportlocalartisans and #isupportsmallbusiness and tag 5 friends to join in. We received a decent amount of engagement, and were truly happy with the participation.
  2. Flat 15% off on all handcrafted products across the website.
  3. Buy 2, Get 1 free on all dupattas.

Here is a glimpse of our newest arrivals handcrafted by keeping in mind the trends, customer needs, and comfort. The products are an outcome of the hard work and dedication put in by our local craftsmen and small businesses; sarees, dupattas, salwar suits, bottom wears sure to find a suitable place in your apparel collection. And most importantly, the products on Phulari are customisable. You can get an attire designed to suit your style by contacting us on our WhatsApp support for assistance. 

 Organza hand-painted saree

Accentuate your feminine avatar with an organza hand-painted saree. It has beautiful hand-painted floral motifs with a foil mirror border, and tassels on the pallu for the extra charm. 

This hand-painted saree is highly customisable to the fabric, color, and pattern of your choice. So women, if you have a design you want to bring to life and sport, we are just a message or call away. 

Chanderi hand-embroidered pom-pom border dupatta

Phulkari dupattas have been an all-time favorite pick for many of our customers. Keeping the popularity in mind, the artisans of Punjab have come with an alluring set of hand-embroidered Phulkari dupattas with an additional element i.e. pom-pom borders. 

This chanderi dupatta on a beige-gold base below has intricately embroidered work in pink thread and pom-pom. It has been styled with a white ensemble and a pair of jhumkas. The dupatta is so versatile that you can match it with any other attire for an enriching appearance.

Cotton Ajrakh Jogger

A pair of comfortable, stylish, and chic bottoms is a must in every woman's wardrobe. To match with the changing times, Phulari’s artisans have come up with an exciting creation of bottoms that is a blend of traditional with modern. Wondering what I’m talking about? It’s the cotton hand-block printed Ajrakh jogger. This jogger can be styled with multiple other clothing for a holistic striking look. In this image, it has been matched with a black top for a casual feel. You can also pair it with a black kurta for a formal touch. 

Georgette half-saree skirt

The apparel industry has seen numerous changes in trends and innovations in products. Among them is the half saree, a clothing piece that is being adopted by many women. It is easy to wear, elegant, and versatile. This half saree can be styled with various dupattas and blouses depending on your taste. Don’t forget, if you have a color in mind for your half saree do contact us. 

Apart from the few of the new arrivals mentioned above, we at Phulari have many more enchanting attires lined up for you. To know more, you can visit us at 

Also, in case of any difficulties while browsing the website, you can always reach out to us for assistance either on our whatsapp support or email. 

Happy Exploring! Happy Shopping!



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