Phulari - Nature Inspired. Handcrafted. RSS

 Hand-block printing is an ancient skill that requires knowledge along with precision, keen eye to details and skilled hands. Among the different printing techniques that are spread across the states of India, one such timeless art is the hand-block Kalmakari, which is brought to life by the artisans combining the intricacies of fabrics, motifs, blocks and dyes used.

In this article, we take a deep dive in the Pedana Hand block Kalamkari.

Remember the last you bumped into someone wearing the same outfit? Remember how you would want to so badly attend a handloom exhibition to treat yourself with an exclusive handcrafted product, well but you missed it? Or the time you saw a celebrity wearing that handmade kurta and were crushing on it, but wouldn’t dream of getting something similar in a modest budget.

Three years ago, on the 26th of January 2018, Phulari was born. A dream that was brought to life to help people with their shopping dilemma. Yes, you read it correctly. But how?

In India, wearing an indigo printed attire during the harsh summer or autumn is an ideal choice. It is easy to carry, comfortable, and gives you a vibrant persona. Thus, becoming a prominent wear for various occasions and celebrations. Not too bright nor too dull, but a color pleasing to the eye, Indigo has left a lasting impression on both men and women.