Phulari - Nature Inspired. Handcrafted.

Whether it's Ajrakh from Kutch, Block prints from Rajasthan, or Kalamkari from Andhra Pradesh, each has its own unique appeal and speaks about India's rich cultural heritage.

What makes hand block printed attires a popular summer wear?

Consider walking around with a hand-painted outfit in a place or room full of people dressed in either normal casuals or rich glittery outfits. You're bound to get stares because you're the one who experimented with her look.

Phulari is excited to introduce its newest collection, Hand-painted Ethnic Attires. These products, beautifully handcrafted with the skilled hands of our rural artisans and creativity, are sure to add a pop of freshness to your ethnic ensemble.

For the festival of Holi, mostly everybody dons white outfits. It signifies humanity by emitting peace-out vibes. It also makes the colors splashed on you stand out, thereby giving a classy look. But this Holi 2021, let us go unconventional in our get-up. Adorn yourself with various color palettes that reveal the person you are.

While we’re talking about colours, we may as well take a deep-dive into the significance of them.

 Hand-block printing is an ancient skill that requires knowledge along with precision, keen eye to details and skilled hands. Among the different printing techniques that are spread across the states of India, one such timeless art is the hand-block Kalmakari, which is brought to life by the artisans combining the intricacies of fabrics, motifs, blocks and dyes used.

In this article, we take a deep dive in the Pedana Hand block Kalamkari.