Twinning Fashion - A trend that is ruling the social media & how !

From Hollywood to Bollywood to Neighborhood - people are matching outfits with their partners & flaunting it. 

Whether it's Ajrakh from Kutch, Block prints from Rajasthan, or Kalamkari from Andhra Pradesh, each has its own unique appeal and speaks about India's rich cultural heritage.

What makes hand block printed attires a popular summer wear?

Consider walking around with a hand-painted outfit in a place or room full of people dressed in either normal casuals or rich glittery outfits. You're bound to get stares because you're the one who experimented with her look.

Phulari is excited to introduce its newest collection, Hand-painted Ethnic Attires. These products, beautifully handcrafted with the skilled hands of our rural artisans and creativity, are sure to add a pop of freshness to your ethnic ensemble.

For the festival of Holi, mostly everybody dons white outfits. It signifies humanity by emitting peace-out vibes. It also makes the colors splashed on you stand out, thereby giving a classy look. But this Holi 2021, let us go unconventional in our get-up. Adorn yourself with various color palettes that reveal the person you are.

While we’re talking about colours, we may as well take a deep-dive into the significance of them.

 Hand-block printing is an ancient skill that requires knowledge along with precision, keen eye to details and skilled hands. Among the different printing techniques that are spread across the states of India, one such timeless art is the hand-block Kalmakari, which is brought to life by the artisans combining the intricacies of fabrics, motifs, blocks and dyes used.

In this article, we take a deep dive in the Pedana Hand block Kalamkari.

Remember the last you bumped into someone wearing the same outfit? Remember how you would want to so badly attend a handloom exhibition to treat yourself with an exclusive handcrafted product, well but you missed it? Or the time you saw a celebrity wearing that handmade kurta and were crushing on it, but wouldn’t dream of getting something similar in a modest budget.

Three years ago, on the 26th of January 2018, Phulari was born. A dream that was brought to life to help people with their shopping dilemma. Yes, you read it correctly. But how?

In India, wearing an indigo printed attire during the harsh summer or autumn is an ideal choice. It is easy to carry, comfortable, and gives you a vibrant persona. Thus, becoming a prominent wear for various occasions and celebrations. Not too bright nor too dull, but a color pleasing to the eye, Indigo has left a lasting impression on both men and women. 

Since the COVID pandemic hit globally, there has been a drastic impact on livelihoods and overwhelmed many people with tough situations. Businesses have been hit badly, and one such among the many is the handicraft sector. 

In times like this, it is necessary to unite and support such businesses. Keeping the entire scenario along with the hardships being faced by these rural artisans, Phulari has come up with the #pledgehandcrafted initiative. 

Unlike other Indian festivals, Makar Sankranti is unique as it is celebrated on the same date and month every year. Makar stands for Capricorn, and Sankranti means transition. So this day the sun sets on its journey north (not quite literally).

Apart from the sweets, dancing,and kite flying, wearing new clothes is also a part of celebrating this festival. Here are our recommended products you could wear and also tips on how to style them this Makar Sankranti.